This Is KIIS.
It’s been almost three years since the KIIS brand launched in Australia, and this is the first time since the launch, and since he made the move from SCA, that Derek Bargwanna has spoken.
DB is the KIIS Network Group CD and responsible for crafting the KIIS brand, sound and content for both Sydney and Melbourne.
In part 1 of our chat, we talk about the machine that is the Kyle & Jackie O show: “They don’t care about the opposition…. They don’t listen to them… they know what their brand is.”
So who defines that, what drives their content, and do K&J listen and take on feedback?
We look at DB’s day, which kicks off at 5am – how do they map out their content strategy for the day?
And we get DB to tell exactly what the KIIS format is about and its music position.