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BY Jen Seyderhelm September 3, 2024
What's New July 31, 2024
Ekka magic: SCA Brisbane signs on again as media partner for Royal Queensland Show
Reporter
SCA Brisbane has re-signed as media partner for The Royal Queensland Show – otherwise known as Ekka – continuing its long-term partnership with the annual event.
For more than 30 years, Brisbane’s heritage stations B105 and 104.5 Triple M have supported the Ekka with ticket giveaways, outside broadcasts and on-air promotions, as well as securing global artists to perform at the show.
The stations brought Katy Perry to the showgrounds on People’s Day in 2009, gave away a Harley Davidson in 2015, hosted Triple M’s Battle of the Bands for many years and, in 2023, the B105 Drive show, Carrie & Tommy invited Prime Minister Anthony Albanese to dunk Tommy Little in a giant dunking machine, live on-air during their national broadcast.
In 2024, B105 will be the naming rights sponsor of Sideshow Alley – filled with extreme, spooky and family-friendly rides – as well as the Kids Carnival.
Listeners will also have chances to win Ekka tickets on B105 by tuning into the Stav, Abby & Matt Breakfast show and throughout the workday.
In addition, B105 is supporting Ekka with its charitable cause Containers for Change. Throughout the nine days of Ekka, B105 is encouraging patrons to donate eligible containers via the collection site set-up in Gregory Terrace.
Each night when the sun sets on Ekka, 104.5 Triple M Brisbane will support EkkaNITES in the main arena. Triple M’s Breakfast show, Marto, Margaux & Dan will give listeners the chance to grab the best seats in the house, while some listeners will win the opportunity to launch the Ekka fireworks.
In addition, Triple M’s Drive show, The Rush Hour with Leisel Jones, Liam & Dobbo, will broadcast live from Stockman’s Bar on Tuesday, 13 August from 4-6pm.
Brendan Christou, Chief Executive of the Royal National Agricultural Association of Queensland (RNA) says he’s delighted that SCA Brisbane had re-signed as media partner.
“This is a wonderful partnership that has continued to go from strength to strength over many years.”
“We thank SCA Brisbane for their fantastic support, amazing coverage and for generating great excitement and buzz as the Ekka and our much-loved River City comes to life each August.’’
Held at Brisbane’s RNA Showgrounds, this year Ekka will run from Saturday, 10 August to Sunday, 18 August.
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BY RadioToday Network September 2, 2024
It’s all well and good to hear about the 30+ year partnership SCA (or plain old Austereo before them) have had with the Ekka in Brisbane, but it’s got me thinking that 2DayFM and our Triple M really haven’t had a strong ad/marketing presence here in Sydney for quite some time now!
Of course, Sydneysiders with long memories will recall that 2DayFM and Triple M were big on showbags and things for a very long time – certainly most of the 1990s and 2000s. But for whatever reason, SCA allowed ARN (who by any measure, have been very good at marketing the KIIS and WSFM brands in Sydney during recent years) to take over the Royal Easter Show and other major events of note a while ago.
I mean, really. What has SCA done in the way of advertising and event sponsorship for their Sydney stations in recent times? All I can remember is 2DayFM’s partnership for Carols in the Domain that so far can be only described as a failure (with only a few fleeting appearances of their logo during Seven’s 2023 telecast) and I think there may have been another run of Triple M’s “Worst Show” TVC earlier this year…but that’s about it.
And yes, I know. There are also problems with the station output (the brekky shows on 2DayFM and Triple M 104.9 being a prime example!) but you can’t really be surprised that SCA are struggling to gain traction in Sydney when their ads/marketing seem particularly weak compared to what their stronger rating competitors are doing.