KIIS Melbourne: “It’s the frustrating piece that we just can’t seem to get right”

Survey #6 is done and dusted and we talk to the Group Content Directors of the major networks. For Duncan Campbell, ARN had some very strong results again across multiple markets. Take your pick of Sydney, Brisbane or Adelaide, but KIIS in Melbourne is their problem child. “The result is unacceptable”, said Duncan. Change is coming to KIIS 101.1 but when and how far will it go?

All the talk has been around the Network FM Drive Battle, what did Duncan say about Hamish & Andy’s first full survey run?

“The impact was always going to be there for Hamish & Andy but overall impact ten plus has been minimal”

This is ARN’s Duncan Campbell on Survey #6 on Radio Today.


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