What's New August 18, 2023

Dominant showing from 102.9 Triple M in Newcastle GfK Survey 2

Reporter

102.9 Triple M has a strong hold on top in Newcastle in GfK Survey 2 with Tanya Wilks and Steve G dominating Breakfast.

For all audiences 10+ Triple M was steady (up 0.4 to 22.4), but the margin between first and second was nearly 10 points. SCA stablemate Hit 106.9 was second, down 1.9 to 13.9 and NEWFM third, up 1.1 to 10.0.Survey 1, 2023 of Newcastle saw the Hit breakfast trio of Nick, Jess and Ducko go up more than 5 points.This survey they were down 4.3 to 13.2, and still second. Tanya and Steve were up 3.5 to a 24.4 audience share. ABC Newcastle’s breakfast duo Jenny Marchant and Dan Cox moved into third, up 1.3 to 12.1 and the only other breakfast show above 10s.NEWFM saw growth in every day part with Drive steady.

SCA Group Content Director – Newcastle, Jase Allen says “Tanya and Steve have yet again ascended the throne of the Newcastle airwaves as the undisputed champions of breakfast radio! For close to a decade they’ve laughed, cried and entertained thousands of listeners and I am in awe of the record-breaking results today. A huge congratulations to Tanya and Steve and the Triple M team, outstanding. It is fantastic to see our Newcastle brands dominate the market and continue to deliver the most entertaining content that is connecting with our audiences.”

NEWFM says the survey delivers resounding news for Novocastrians, as the iconic Newcastle station experiences a remarkable homecoming of listeners, achieving the highest surge in cumulative audience in over a decade with an increase of 19,000* individuals returning to the NEWFM fold.

“We are thrilled beyond measure to see the incredible response from our community,” says Guy Ashford,
General Manager 105.3 NEWFM.

“For over a decade, we have strived to be the voice that resonates with Novocastrians, and this monumental rise in listenership is a testament to the meaningful connections we’ve forged and the dedication and tireless effort of the entire staff.”

“Today’s result is also a great win for our valued clients with NEWFM now delivering 139,000* weekly listeners!”

Click on charts below to enlarge.