DM Podcasts teams up with Born Bred Talent to create new revenue streams for podcasters
DM Podcasts has entered a partnership with influencer management firm Born Bred Talent to offer content creators new opportunities to monetise their podcasts.
Through the partnership, brands will be able to place advertisements throughout podcasts such as The Betoota Advocate’s Daily Betoota, The Dirt Down Under, Housewarming and Spotify’s original podcast The A1 Show.
Born Bred and DM Podcasts will also work together to develop podcast formats for Born Bred’s predominantly TikTok-based influencer roster, which spans the lifestyle, beauty and sports sectors.
DM Podcasts founder, Antony Stockdale, noted the similarities between podcasters and influencers.
“Most of the podcast talent we work with and target, have a social media presence with loyal and engaged audiences,” Stockdale said.
“This is crucial because discovery is one of the biggest challenges for any new or emerging podcast. It is a no-brainer to marry influencer marketing campaigns with traditional podcast sponsorship and double the revenue opportunities for our talent while also increasing the reach for brands.”
Born Bred’s founder and director, Clare Winterbourn, also noted the partnership’s potential to drive engagement and brand awareness among younger audiences.
“This partnership is a huge opportunity as we look to expand our service offering across multiple channels, and scale our team here in Australia and in New Zealand too,” Winterbourn said.
“Creating high-quality content for engaged audiences has always been our mission regardless of the platform, so leveraging the power of podcasts and combining that with the profile active and engaged audience of our influencers, we have the recipe for success in the current market.”