What is PINATA?
With Digital, Smartphones, and Internet streams, audio professionals within radio have entered a period of unprecedented change to their traditional systems and inner station roles. This is the most exciting time EVER to be in audio production within a radio station!
Not since we went from Analog tape to DAW's (Digital Audio Workstations) has there been such massive opportunity within radio production departments.
Commercial Radio Australia (CRA) set standards for audio files within Radio in July 2011. 'Piñata' was the term used to explain these new standards, yet to this date, not one Australian radio network or station is utilising this cutting edge format.
Dave Cox is CEO of AudioNET, the number one commercial distribution service within Australian radio. AudioNET worked with a group of airtime, inventory and production managers from radio stations under the auspices of CRA’s Digital Technical Advisory Committee to help develop this world standard file format – Piñata.
In this short video, Dave explains how as radio production professionals we are all in a position to drive this cutting edge technology forward throughout our internal sales and programming departments.