Stephen Pead

Stephen Pead's articles

Why Customers Act the Way They Do
Isn’t it frustrating when your potential customer or client won’t return calls; agree to a meeting; be upfront and honest about their needs or business opportunities; always place difficult ...
The Christmas Objection Is Coming Again!!
With the “business year” coming to an end and the festive season fast approaching it won’t be long before media salespeople start to hear those dreaded words: “call me back after Christmas” or ...