Greg Smith

Greg Smith's articles

How Good Is Your TV Spot?
Over the years I’ve had a love-hate relationship with Advertising Agencies or Media Agencies when it’s come time to create the all-important TV ad for my radio station. I’ve met some terrific ...
John Parikhal – Lessons from a Master
One of the most important principles I’ve learnt over the years is to surround yourself with smart people. John Parikhal is very smart. John has consulted to and researched for over 1000 ...
We Play More Music Than You Do
Using research to find out what’s really important to a music station’s target audience usually throws up ‘Plays a Lot of Music Without Interruptions’ as a top ranked issue, especially for the ...
An Insight into Jon Coleman: Part 3
In part 3 of  An Insight into Jon Coleman, Greg Smith asks Jon what advice he has for  PDs or Content Directors on how to get the best out of on-air talent. And what are some of the key ...
An Insight into Jon Coleman: Part 2
In part 2 of  An Insight into Jon Coleman, we explore how Coleman Insights has been the innovator when it comes to media research worldwide. It will explore some of the common mistakes or false ...