ARN continues regional news expansion with launch of iHeart Tassie
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ARN has announced the next phase of its regional news expansion plans with the launch of iHeart Tassie, a weekly news series delivering in-depth coverage of current issues impacting the local Tasmanian community.
Produced and presented by Hobart 7HO Breakfast newsreader Britt Aylen, the series launches on air tomorrow and can be heard each Friday morning across ARN’s heritage Tasmanian stations.
Additionally, each 20-minute episode will be available as a weekly podcast providing on demand access for audiences.
The inaugural episode of iHeart Tassie is titled ‘Tassie, The Roadkill Capital,’ and delves into the alarming statistic of half a million animals that lose their lives on Tasmanian roads each year.
Britt says “I am honoured to be part of the iHeart Tassie news series. This platform allows us to bring attention to crucial local issues that deserve broader awareness and share local stories that matter to Tasmanians.”
Fiona Ellis-Jones, Head of News & Information at ARN, emphasised the network’s commitment to regional newsrooms, saying: “Through iHeart Tassie, we aim to deepen our connection with the local community, keeping them informed and engaged on pressing issues. We will continue to showcase our talented journalists and expand our on-air and digital offerings for regional audiences, ensuring our listeners receive the local news they both need and deserve.”
The launch of iHeart Tassie follows the introduction of an extended local news bulletin and podcast in South Australia’s Spencer Gulf and Eyre Peninsula regions.
iHeart Tassie will commence on air tomorrow morning on ARN’s heritage stations LAFM, 7AD, 7BU, 7SD, 7XS as well as Hot AC stations 7HOFM, Chilli FM, Sea FM Devonport and Sea FM Burnie.
When did a weekly update become an expansion of news?
Regional Australia is not a one size fits all market, if it was, Hobart radio stations would just cover the island.
2 years is almost up for live and local… tassie is the easiest market to make a “state based” change. but its ok their digital platform is thriving… these broadcasters need to realize digital is still 10+ yrs out.. let me ask.. turn off all your AM/FM/DAB now.. what will happen? 90% of your revenue gone.. look after your techs and your engineers because you’re losing so many and many more are wanting to jump ship(trust me).