Apple launches two best practice websites for marketers and podcast-makers

Apple has launched two new websites as part of its growing Apple Podcasts platform.

The first site focuses on best practices for podcast marketing and covers key information on what it takes to grow your audience as a podcaster.

The new site also offers “tips and tools used by big-name shows and indies alike,” and promises to help podcasters “learn all about fundamentals, audience development, Apple tools and resources, as well as common mistakes to avoid.”

The second new site is all about best practice for podcast authors when it comes to podcasting, promising to “to help your podcast sound its best on HomePod and on Apple Podcasts.”

It features guidelines for format, levels, and loudness metadata, “to create the best possible quality and file size tradeoffs while ensuring a pleasant and distortion-free experience for listeners.”