All that glitters: Gold 104.3 back on top in Melbourne FM Breakfast


The GfK Survey 3 results are in, and Gold 104.3’s The Christian O’Connell Show has wrestled back the crown as Melbourne’s #1 FM Breakfast show, gaining half a point to go to 10.4.

Fox FM’s Fifi, Fev & Nick are now second with a 10.0 share (down 1.2).

Nova 100’s Jase & Lauren went up 0.4 points to 8.7%, a result applauded by the network’s Group Program Director Brendan Taylor.

“In such a competitive Melbourne market, the results are a testament to Jase and Lauren’s strong connection with their loyal audience,” he says.

But what about the much-hyped Kyle & Jackie O factor?

At this stage K & J have generated plenty of street and industry chatter but – bearing in mind they were on air for a small portion of this survey period – that is yet to have any significant impact on the audience figures in this book.

3AW dominated the Breakfast slot, Ross Stevenson and Russel Howcroft reversing their previous decline, to go from 18.1 to 19.8.

Smooth FM 91.5 had a blinder. Not only did the station crack double digits – it’s now the #2 FM station in Melbourne with an 10.3% share (up 1.4)

Smooth enjoyed the biggest increase in share points of any FM station in Melbourne, and is now the city’s #1 FM station in both Mornings and Afternoons.

Head of Programming Peter Clay says it’s a great day for the entire Smooth network.

“Smooth 91.5 has delivered exceptional results as the #2 FM station in Melbourne in an increasingly turbulent marketplace.”

“A special mention should be made of Ty Frost and Simon Diaz, who are both the most listened to shows in their respective time slots across the two biggest radio markets in the country.”

“Our music offering, led by our incredible Head of Music Kate Mason, is clearly resonating with our audience and that is reflected in today’s results.”

SEN proved the dark horse, the Melbourne sports station enjoying a huge result – up between 1 and 1.5 points across all shifts and gaining a whopping 2.3 on weekends.

The ABC in Melbourne was down across all shifts, except Nights.

Comment Form

Your email address will not be published.

Recent comments (0)
Post new comment


See all