A Digital Lead
In the digital space, Southern Cross Austereo properties lead the digital ratings. Nielsen’s latest digital figures shows SCA is the #1 Commercial Radio Group online.
Including being close to 300k (hybrid average monthly unique audience) ahead of ARN. Along with SCA’s Hit Network also claiming, #1 Radio Network online and #1 on mobile.
SCA Chief Digital Enablement Officer Vijay Solanki said: “We are thrilled with the digital wins for SCA in the radio category, holding onto #1 when it comes to average monthly unique audience. Not Only is SCA the number 1 radio group online, but our Hit Network also leads all radio Networks both online and on mobile. This includes all Hit Network brands, everything from Fox.com.au to the Hit Network’s Scoopla.com (also a national radio show). When you do that it’s easy to see that the Hit network is clear #1.”
SCA combined has 8.6M Facebook fans, 1.8M Twitter followers and 780,000 followers on Instagram.
“We’re incredibly passionate about our website and mobile audiences but these are not the only metrics we consider. When it comes to all things digital, the impact of our social media footprint and the commercial value we deliver to clients and our business is also critical.” said Vijay Solanki.