Mark Ramsey

Mark Ramsey's articles

Younger Audiences Hate Ads More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 ...
Here’s How Radio Gets More Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens ...
Now Any Car is an Android-Auto
The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio listening happens while driving. But isn’t it just the ...
Apple Carplay and Android Auto are about to Explode
I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of Apple CarPlay and Android Auto – that these platforms will ...
Why Connected Cars Don’t Matter
From Radio Ink: “While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the ...
How Radio Ads Influence Generation X
Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic (sizable, but smaller than Boomers or Millennials).
Hey Radio, What Happens next?
I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their desire to play a joke on the boss – they filled the boss’s ...
The Death of the Mobile Phone Antenna
So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about the headphone jack.
If Radio Wants to Matter in the Cars of the Future
Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? ...
Better Listen to Saul
In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV’s Better ...