Radio Lessons From The Real World – #24 Trump

If Trump can’t stop Trump who can?

That was the headline on the front page of the New York Times the day after his resounding victory at the South Carolina Republican Caucus. It’s ok, it’s not just you, and no one really understands this stage of the US Presidential election.

But hate his brand of politics, or love his racist, sexist, often crazy stances; The Donald seems unstoppable right now.

While Hilary Clinton and Bernie Sanders of the Democrats are peddling their wares of improved economies and the merits of Obama-care, the Republican competitors are either bashing Obama or bashing Trump or regularly bashing both. That leaves a clear lane for Trump to just be Trump. He openly admits he is not good at politics, he is simply saying what a vast number of his party members are thinking and is winning their hearts with his rousing speeches on making America great again. He is an evangelist and he is selling change, change through the unraveling of the polarizing Obama-care, construction of a wall on the Mexican border or the building the biggest armed forces in the world so no one will mess with the USA ever again (that’s a direct quote by the way) and in doing so he is in the fast lane to the Oval Office. So how does he go from regular billionaire to maybe the most powerful man in the world kind of billionaire? Accessibility.

Morning show players often earn good money (some earn amazing money), they are treated like stars and they get to do things in their lives that the average listener does not. The reminder from Trump is the power of the common denominator.

Be one of the people – be a part of the audience.

He is a billionaire but in his speeches he sells the hurt that the lower class feel in Upper Iowa (is that even `a place?), If your show gets caught up in the well paid, glamorous life of morning radio it is easy to part ways with the audience, to no longer be relatable and to lose the connection points of the stories that matter.

Be like Trump but find a better hairdresser.

About Ronnie Stanton

Aussie kid living in Canada. His office job is VP – National Brands and Programming for Corus Entertainment .  Ronnie also consults radio stations and coaches morning shows all over the world. He can be reached

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