On Her Game podcast partners with PUMA to celebrate the triumphs of women in sport
LiSTNR’s On Her Game podcast has linked up with PUMA to create a six-episode special celebrating the triumphs of women in sport as part of its ‘She Moves Us’ campaign.
Each episode will see host Sam Squiers speak with elite athletes and PUMA partners to hear about their professional triumphs, setbacks and challenges both on and off the sporting field, and aims to instigate conversations about how sport can change to be a better place for women.
Guests set to appear on the podcast for the special series include Jemma Mi Mi from the Queensland Firebirds, Brisbane Broncos captain Ali Brigginshaw, and Peggy O’Neal, president of the Richmond Football Club.
The partnership marks the first time that PUMA has ever teamed up with an Australian-based podcast, and is part of the apparel brand’s ongoing efforts to promote gender equality and rally for change in sport.
Squiers noted that PUMA is a “perfect partner for On Her Game“.
“Through candid conversations with six of Australia’s top athletes and sports administrators we will hear women raise their voices, challenge expectations and inspire the next generation of would-be athletes,” Squiers said.
“PUMA is a perfect partner for On Her Game; we both want to empower women athletes to share their stories, raise their voices and create a positive future for women in sport.”
SCA’s head of commercial for podcast and partnerships, Kim Norman, said marketers globally are looking for new ways to reach new audiences. On Her Game, Norman said, enables PUMA to reach an established audience base.
“With 6.6 million Australians listening to podcasts each week, brands are choosing podcasts to establish relationships with engaged audiences and build brand recognition. The personal nature of podcasting allows them to have a one-to-one conversation, in a natural way and in a premium environment. The right podcast delivers an authentic story for a brand that can be amplified and drive audience engagement and the PUMA partnership with On Her Game is a wonderful example of how this can work.”
PUMA’s general manager across Oceania, Daniel ‘Pancho’ Gustein, said the podcast is inspiring, insightful and valuable.
“For many men, and even women, they shy away from discussing gender issues for fear it may negatively impact their career. We have made a commitment to drive for equality on and off the field. Creating an environment for important and high impact stories that stimulate thought, encourages ongoing dialogue and supports positive change is an important part of that commitment,” he said.