Marty Sheargold’s 25-year plan for Triple M Melbourne Breakfast

Editor & Content Director

If Marty Sheargold isn’t still hosting Triple M Melbourne Breakfast in 2046, I’ve been instructed to give Dave Cameron a call.

The SCA content boss has no doubt already reached his annual quota of questions about talent lineups, contracts, shake-ups and changes, with high-profile changes in multiple capital cities (not to mention the regions), but Sheargold is adamant – 25 years or bust.

“I want 25, and, Vivienne, if I don’t last 25, you know that somebody’s undermined me from within the building,” he quips. “And if I was you, I’d be ringing Dave Cameron to find out exactly what’s happened.”

Anyone who can see 25 years into radio’s future has a skillset far beyond my own – especially since in the first draft of this article, I calculated 25 years from now to be 2026, such is my ability to live in the past, inability to do mental maths, and propensity to not know what day it is. (It’s still the early 2000s, isn’t it?)

Sheargold too, it seems, has struggled to keep up with the passage of time since leaving his syndicated Drive show at Nova, Kate, Tim & Marty late last year.

“I’m really looking forward to getting back into the workload. I’ve really missed, since not having worked in mid-September 2019, 20… what year is this? 2020-what? Yea it’s 2021, isn’t it?” he stumbles.

“I’ve really missed the work. I love the structure, and I love the routine, and I really crave it when I don’t have it, and I’ve really missed that. So I love having a reason, and that’s what this show gives me. I’m really looking forward to getting back into it, and doing all those things that come with a big full-time job.”

The big, full-time job, however, comes with just his name on the billing. There’s no ‘Kate’ or ‘Tim’ to share responsibility, blame if a segment doesn’t work – no one to stand next to, no one to hide behind.

Marty: No one to hide behind 

“It certainly comes with some responsibility, no doubt,” he says. “And it’s not one of those shows that you want to get wrong, you know what I’m saying?

“If it was called the Phil Le Cavity show, which you would never call the show, obviously, because that’s my dentist’s name, then I wouldn’t care. But… when it’s your own name, you’re a little more invested as you can imagine.”

This means too, of course, that should the show be successful, Sheargold is likely to get more of the glory.

The show he is replacing, Hot Breakfast helmed for over a decade by Melbourne media identity Eddie McGuire and sidekick Luke Darcy, finished on a 6.8% share last year. This was, clearly, nowhere near 3AW’s eye-watering 25.0%, but is within reach of GOLD 104.3’s FM-leading Christian O’Connell, who was on 7.5%. It also remained ahead of SCA-stablemate Fox FM, on 6.6%.

Fox, too, is in for a shake-up, with Nick Cody replacing Byron Cook in the line-up alongside Fifi Box and Brendan Fevola.

Having worked with Box before, Sheargold now finds himself in direct competition with her in a busy Melbourne Breakfast market.

“I don’t think I’ll be looking at the kind of radio they’re making… It’s a different audience and it’s a different playlist and different hosts. I don’t think you can compare me to Fife in terms of the way we both host radio shows. I don’t know there’s any winners there when you start looking at those kinds of comparisons,” he says.

“Fife and I had a lovely phone call a few weeks ago and just reminisced about our time working together, and we’re very supportive of each other being in the same market. We’re too long in the tooth for that kind of stuff now, other than to wish each other well.”

So he’s running his own race, not concerned by the competition, and making content choices for the types of people he believes will be drawn to his show. And he’s got 25 years to do it. How then, do you measure success if not by the competition, and when you’re viewing things so long-term?

“Well, look, I think success is subjective, and I think you can’t fail in life if you’re working hard and trying your best, and so I think that’s sort of the beginning and the end of it for me. If you’re having a crack, then you haven’t failed. And success and failure are two trigger words for most people, and they’re always other people’s ideas.”

Listen to a preview of Marty Sheargold’s show below, and stay tuned to Radio Today for the first few moments of The Marty Sheargold Show. 

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Recent comments (19)
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Barry
18 Jan 2021 - 7:40 am

I hope it gets better than the rubbish on todays show. Bad start.

Henry D
18 Jan 2021 - 10:13 am

Barry is clearly going through some rough times everyone. Cheer up, buddy!

Dave
18 Jan 2021 - 10:18 am

Not a very good start, needs a live wire in the show and something, maybe a joke book for Marty may help

Tim
18 Jan 2021 - 10:20 am

Is that it ?

Claudine
18 Jan 2021 - 11:00 am

I didn’t listen

Barry
18 Jan 2021 - 12:49 pm

Sincerely disappointed with this launch and I’m sure Mr Blackley would be too.
Sounded like an SBS late night show.
Terrible anchor, whoever that was and Marty what happened to him btw changing stations. Triple M could struggle this year. My tip Eddie will be back next year. 3AW will take some of Eddie’s old fans no question.

Darren Finkelstein
18 Jan 2021 - 12:51 pm

Hated today’s first up show, get him off

Ohhh Nova
18 Jan 2021 - 9:14 pm

I actually didn’t think the bits of the show I heard were that bad. It will only get better. As for a 25 year show with Marty, I doubt it. We’ll be lucky if he’s still trying by the end of the year. Phoning it in Shigsey!

Ryan
19 Jan 2021 - 5:55 am

He set the bar low could possibly only go up. Yeah nah it’s rubbish.

Tony
19 Jan 2021 - 8:25 am

Troy is definitely the new Byron Cooke.

Mark
19 Jan 2021 - 8:26 am

This show will never achieve what Eddie rated 6.8% but good luck.

Deano
19 Jan 2021 - 2:30 pm

Big shoes to fill, what I’ve heard so far doesn’t come close to what we have been use to. Segments of the show verge on childish, seams more hoo-ha than facts. Having said that, we have been spoilt over the past 13 year with Eddie and the gang. Anyway good luck going forward, I’ll be looking for something else to listen to.

Were you listening?
19 Jan 2021 - 7:02 pm

Let’s be honest. Eddie’s show stopped being gold when Mick left. The last 3 years were some of the worst radio of all time.
I’m not sure who these people who are saying “big shoes to fill” but that hot breakfast ended up a shadow of what it was. This new show is a welcome change and not some guy banging on about his own agenda.

PJC
20 Jan 2021 - 1:48 am

Sounded good from what I’ve heard – definitely has the old KTM vibes about it but that’s no surprise.

To be honest, I think it’s laughable that people thought this show would be anything like Eddie’s. For one, Shigsey is a comedian, not a journalist. There’s plenty of news/sports focussed shows out there for those that want it. Triple M obviously wanted to offer something different that no one else in the Melbourne market is doing at Breakfast.

Adrian English
21 Jan 2021 - 8:35 pm

I thought who’s Marty, he is way better than Eddie and Darcy, he is funny and at the same time he has a bit of self depreciation! So he is not like the previous flogs!

Mia
22 Jan 2021 - 2:27 am

“And we’ve ‘been’ very supportive”….

I love Marty Sheargold

    22 Jan 2021 - 9:39 am

    Hi Mia,

    This should actually have read: we’re very supportive of each other, so it has been amended.

    Thank you for flagging,
    Vivienne – Radio Today

Z
9 Feb 2021 - 1:46 pm

I’ve been podcasting it and think it is brilliant!
Great work!

nick
15 Feb 2021 - 1:50 pm

I gave Marty a try but………………he’s the sort guy you have in for a segment, not give a whole show on breakfast radio. With so much happening in the world , there’s little need to listen. Interesting how the advertising completely changed compared to Ed’s show. Don’t know why they didn’t continue with the Hot Breakfast Concept with new presenters….although cost & rights probably were a big reason. Hot breakfast used to be essential listening……..now I don’t need to listen to MMM at all.

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