I love radio. After a grounding in classical marketing at Unilever, I took a marketing role at Capital Radio in London where I relaunched the brand, created a market segmentation and marketed ...

Anyone with a vague interest in marketing, gaming and technology cannot have missed the phenomenon of Pokémon Go.  In literally three days, Pokémon Go has had an impact on both ...

Not sure if Kylie knew the profound paradox of content marketing when she threw out this melody.  In the transition from campaign-led marketing to always-on content publishing, who does the ...

Speak to any senior executive or board member of a media company and no one questions the importance of digital. Everyone agrees that the disruption has happened or is happening.  The ...

Many of you may have read the line that ‘content is king and distribution is queen’ and vice versa.

With the explosion of digital platforms, the challenge is to find a new mindset and skill set for digital content pioneers.Our research and testing has shown that a new breed of digital ...