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Creative

BY Staff Writer 7 Apr 2025

Radio can elevate the media advertising plan #NABShow

Pierre Bouvard, the chief insights officer at Westwood One delivered the latest thinking on radio sales and creative at NAB 2025 in Las Vegas. “Radio can get your clients the reach they are ...

BY RadioToday Network 15 Feb 2024

More listening occasions, better targeting: HEARD 2024

“Audio audiences are continuing to grow because there are now more listening occasions.” One of the most important learnings for media buyers and advertising creatives…

BY Staff Writer 17 Sep 2018

Jessica Renaglia on personal branding for young announcers

92.9FM Tamworth announced Jessica Renaglia reflects on branding on radio.

BY Jess Frangelli 10 Feb 2017

Social Scorecard: radio’s top social posts this week

From a perfectly executed Instagram Story to Snap’s Spectacles, this week radio delivered some very creative content by both commercial and regional stations.

BY Josh Newth 15 Jan 2016

5 Simple Ways to Add More Punch to Your Promos

Imaging producers are constantly searching for new exciting ways to help their promo’s stand out on air. The script and the voice talent are two of the most important factors that go into a good ...

BY Michael Andersen 12 Jan 2016

David Bowie Tribute

Michael “Sideshow”Andersen from Triple M has pulled together a great tribute to David Bowie. Sideshow wrote: “20 years at Triple M Sydney and this is actually the very first piece of production I ...

BY Mitch Secrett 7 Jan 2016

How We Got Em Rusciano’s Podcast to the Top of the iTunes Charts and How You Can Do It Too

When Omny launched Em’s podcast on December 2, 2015 we were very excited. She’d been pestered for years to do a podcast and with her strong following on social media we knew that with the right ...

BY Staff Writer 2 Nov 2015

Writing Great Radio or The Tools of the Trade

One of the things I love about our business is that we get to constantly create and engage with our listeners on a daily basis. This is not just through the music but also in the way we craft our ...

BY Nicholas Hayes 12 Jun 2015

PR releases…why are so many so bad?

Can we get better content from PR? As someone that has worked in public relations and content production for almost nine of my eighteen years in media I am still flabbergasted by communication ...

BY Damien Willoughby 4 Jun 2015

5 ways localgov comms is exactly like commercial radio… sorta

I love a few things a lot. My beautiful and patient wifey, along with my 2 boys. The North Melbourne Football Club (long suffering). Netflix (I rarely leave the house these days). Everything ...

BY Lisa Fernandez 24 May 2015

Goodbye Atticus

Goodbye Atticus, everyone loved you. You were just that kind of dog. If the truth be told, it was his brother who I first fell in love with on a beach in Port Macquarie. Emerging from the ocean ...

BY Staff Writer 3 Feb 2014

Not all men are creative equal (see what I did there?)

Sean Craig Murphy is the owner of the Australian Radio School and Mix 102.3’s Drive Announcer in Adelaide. He’s had a long and successful career in radio and knows a thing or two ...

BY Staff Writer 25 Jul 2013

‘Think about your Voice Casting’

Radio Today's Daryl Missen spoke to Sydney based voice-over artist Jane Ubrien earlier this week. Jane is one of Australia's finest voice talents, heard on radio and television ...

BY Staff Writer 25 Jun 2013

What are your commercials like?

Darren Slaughter is a web designer, and he specialises in web design for home improvement companies. What does he have to do with radio? Nothing. However he makes a lot of sense when he ...

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