2DayFM confirms final Hughesy, Ed & Erin Breakfast show

I wonder if they got moved on because they were trialling Mike E and Emma in the morning slot. When they do that something got to change about the line up.

Seriously! Who is running 2Day? Rebranding is needed…

So why can’t SCA just come out and tell the truth – the show has been very expensive and a complete failure

A million dollar crew show that didnt rate well

About time they gave a regional team a crack instead of shuffling the deck.

Thank god this expensive exercise has finally come to an end, it has been almost 4 years of a sub-5 share and quite possibly the least profitable breakfast show in the country.

Hughesy needs to be on Triple M, that format is made for him and there’s an open spot for him in Melbourne as well.

2day needs to be blown up and rebuilt, it doesn’t know who it is anymore

Never found Hughsey or Ed Kavalee that funny as comicians. It had doomed on it from the beginning.

2day FM – the modern day 2SM.
The failures are not the fault of the announcer talent – but a result of years of poor programming and governance from the moment they let K&J walk to the constant embarrassing decisions made.

Thankfully they don’t care enough about Brisbane and B105 to have influence and make poor decisions there.

It begins.

Mike E & Emma in to 2Day breakfast for a quarter of the price.

Hughesy into MMM breakfast to be networked into Sydney, Melbourne and the regional M’s.

No Triple M & AFL deal will see less footy chat. Rush Hours’ become just that an hour after Marty Sheargold & co goes into network drive.

2Day FM needs to look at their playlist(zzz) as well as their on air talent. We always have WSFM & Smooth that play music from the past.

If 2DayFM had only been struggling for a year or two, you could totally understand them trying to get a legacy brand to work again.

But after more than a decade of being the least (or second least, ahead of sister station Triple M) listened to Sydney commercial FM station, surely the time has come for SCA to relaunch 104.1 Sydney as a completely new station? New name, logo, presenters, music format…the lot.

Think back to when 95.3 was relaunched as Smooth or 106.5 was relaunched as KIIS, and the massive buzz those changeovers generated around radio in Sydney. Maybe it’d take some time for a totally relaunched 104.1 Sydney to properly gain traction in the marketplace (just as it took about three years for Smooth to get its first #1 FM survey), but it’s not as if the current incarnation of 2DayFM is setting new rating records in any timeslot!

Along with shaking up the on-air team, I think 104.1 Sydney really needs some new people behind the scenes as well. You know there are major problems with how 2DayFM is currently operated when WSFM seems to have a fresher BTS team compared to what has traditionally been a younger skewing music station!

2014: Merrick Watts, Jules Lund and Sophie Monk with Mel Brown

2015: Dan Debuf and Maz Compton

2016: Rove McManus and Sam Frost

2017: Em Rusciano and Harley Breen

2018: Em Rusciano, Ed Kavalee and Grant Denyer

2019: Grant Denyer, Ed Kavalee and Ash London

2021 to 2024: Dave Hughes, Erin Molan, Ed Kavalee

2025: Ed Kavalee, Erin Molan, Grant Denyer

2026: Grant Denyer, Dave Hughes, Erin Molan

Another wasted on money. Twenty million down the drain.

@SydneyCityTV
I agree, but unfortunately probably logo will stay the same as they re part of HIT Network….for sure new name … New2DayFM it’s not new name. they should stick with old “hits and oldskool” theme…rebrand maybe to Hit Sydney or Hits Sydney…. It looks like they want to focus on 90s00s hits, the same like WSFM on 80s….

Three years on air is a pretty solid effort by 2DayFM / SCA standards. You can’t say they weren’t given a proper go at the slot, and doubling 2DayFm’s breakfast share is no mean feat (though they were starting from a very low base).

How long do we think before the announcement from SCA that Hughesy (and Kate?) are on Triple M Melbourne Breakfast in 2025?

Also, surely Mike E and Emma for 2DayFM Breakfast 2025? It has to be a team that’s known in Sydney for being Sydney. SCA have tried using nationally known talent from Melbourne for the best part of a decade now with barely any success.

If they were smart they’d let Jimmy and Nath have a crack at it for at least 2 years.

Here’s what will happen: Jimmy and Nath will fill the slot, and it will shortly be announced this is an indefinite position. SCA will fill their old slot with a “best of Jimmy and Nath”, so they won’t need to fill the slot with another show.

Eventually John Kelly will host a 9-12 morning shift that will be networked to every station and time in the country, at which point Alphabucks will be the main currency of the land.

@SCA Insider

You could not be more wrong. It will actually be an AI of John Kelly’s voice on the networked shift, not JK himself.

I reakon while they at it, they should make the regional day time announcers be the local breakfast announcers. So every hit station can have they own local breakfast show again.

@Hkn Well, it’s not as if the current Hit Network logo design (or overall visual branding) is anything spectacular.

“The New 104.1 2DayFM” is really a positioner that has been used on and off for decades in various guises, as well.

As others have said, credit where it’s due for SCA at least living up to the “we’ll give Hughesy, Ed & Erin at least two years to prove themselves” promise made back in 2020/21 that everyone (including myself) thought they wouldn’t keep. But with ratings having not gone up to an acceptable enough level and following a recent decline, the right decision has probably been made to move on.

Of course, I agree with anyone suggesting that Mike E & Emma should be presenting 2DayFM breakfast in 2025 even if it’s the sort of move that should’ve been made in 2022! Stranger things have happened, but it seems unlikely that Jimmy & Nath at breakfast will do much to move the ratings needle in Sydney.

bring back Hamish and Andy. i miss them blokes on radio they are funny. i use to listen to there drive show everyday.

another person comes to mind maybe Lowie. Craig Lowie i use to listen to him on the hot 30 countdown. when he use to do the hot 30 with Biggzy and Maz . after Kyle and Jackie o did the hot 30

another person comes to mind is Lowie. Craig Lowie. i use to listen to him years ago when they use to have the hot 30 countdown on. he did it with Bigzzy and Maz.

or another person could bring back Tim Lee.

It’s long time for something new. Retire Hit.

LiSTNR Sydney as a curated guide of the entire radio / podcast network. Breakthrough concept with almost endless potential.

Work towards a national network of stations and curations.

got sick of hearing about Erin’s daughter on a daily basis.
Liked Hughsey and Ed they are quick witted and fun.
Blows my mind that Karl Sandilands show so popular – very grubby