2025 called and wants its last survey hurrah

After the usual mad whirlwind of Christmas-New Year, the average Joe is still trying to figure out what day it is.

In radio land, the keys to the Delorean might be needed to re-adjust the flux capacitor so we can work out whatever the heck year it is.

Why the confusion?

For the first time, the final radio survey of the year has been held over until the January of the following year.

While most 2026 radio shows might be officially off and running, GfK Survey 8 results for 2025 are landing tomorrow (Tuesday, January 20) at 9.30am.

Yes, it’s Back to the Future!

What could possibly go wrong?

As SCA’s Head of Broadcast Content Matthew O’Reilly told Radio Today last year with a laugh “I guess if you got a good result, what a way to start the year.”

Radio Today will have full coverage of GfK Survey 8 for 2025. The 2026 Survey calendar can be found here.