Brad Smart, Author at Radio Today

Brad Smart

Brad Smart's articles

Brad Smart 19 Dec 2016

AM to FM: Throwing Listeners under the Bus

I’m sure that many regional radio owners in Australia could barely hide their smiles when the prospect of converting their AM stations to FM was first raised.

Brad Smart 2 Jun 2016

The Streaming War: A Battle of Gladiators

Finally, some common sense seems to be glimpsing the light of day after three years of vicious bickering over the simultaneous streaming of radio programs. However, it appears this ‘ray of hope’ ...

Brad Smart 26 Apr 2016

Life after Death: The Future of AM Radio

Have you ever noticed when you talk to young radio executives about AM, you can almost see their eyes glazing over within seconds. To these guys, AM radio belongs to a bygone era. If their ...

Brad Smart 10 Feb 2016

Programmatics: The Next Leap of Faith

Hang onto to your seat – the rollercoaster ride is about to start! With all its twists and turns, 2016 could well become ‘the Year of the Programmatic’. Question is – will we all look ...

Brad Smart 31 Jan 2016

Webcast Genocide: Casting Lambs to the Slaughter

Turns out there are now some big-time losers in the wash-up from the US Copyright Royalty Board’s decision late last year. Sure, broadcasters did OK, from what, on the surface, looked to be a ...

Brad Smart 21 Dec 2015

PPCA: Still Marching to a Different Drum

It certainly looks like PPCA is way out of step with the rest of the World when it comes to internet streaming royalties for radio stations.

Brad Smart 6 Dec 2015

Media Monopoly: Let the Games Begin

Well, here we go again! Malcolm Turnbull is acting more like an investment banker and less like a responsible national leader. I recall criticizing him for taking the same gung-ho approach as ...

Brad Smart 4 Oct 2015

Programmatics: The ‘Join Us or Die’ Ultimatum

Programmatics may well be the next big thing to descend on us in the Australian radio industry, but, it could actually turn out to be a well-disguised attack dog, lying in wait to tear apart ...

Brad Smart 27 Aug 2015

Why Chicago needs Robin Hood!

When Federal Treasurer Joe Hockey said in his Budget speech he was going to put the GST onto Netflix, we all gasped in horror. Well, it appears Joe isn’t the only pollie who wants to tax the ...

Brad Smart 27 Jul 2015

Programmatics – Beware of the Weakest Link

Certainly, the biggest buzzword doing the rounds of the radio industry at the moment is ‘programmatic’. Everyone loves the concept, or pretends to; but then, why wouldn’t you? Born out of the ...

Brad Smart 9 Jul 2015

Nasty Politics: The Art of Divide and Conquer

Australia, it seems, is not the only place on Earth where the recording industry is trying on a ‘Divide and Conquer’ strategy in its dealings with the radio industry.

Brad Smart 31 May 2015

Radio: Are we on the “Eve of Destruction”?

Australia is not alone in its fight against the music industry, who wants to have its hand deeper in the pocket of commercial radio.

Brad Smart 13 Apr 2015

Secure the Alamo: We Need Davy Crockett

Commercial radio is actually a very polite industry. With the exception of a few operators, the industry always wants to play by the rules; it’s all very civilised really.

Brad Smart 18 Mar 2015

No Country for New Players

How many rookie radio announcers have started their careers in the bush, vowing that one day they’ll own a radio station rather than work for one? Quite a few, I suspect.

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