ARN has announced a new era for Sydney’s WSFM as it rebrands to GOLD101.7 from January 2025. The rebrand marks a strategic shift to connect with a younger 25-54 audience while still appealing to the station’s loyal fan base. Led by Brendan ‘Jonesy’ Jones and Amanda Keller in Sydney and Christian O’Connell on GOLD104.3 in … Continue reading WSFM rebrands to GOLD101.7 in 2025