Will & Woody engage with social
The Today Networks 'Will & Woody' have created their first song parody and have filmed a video to go with it.
The parody is of Flo Rida's current smash 'Whistle'. The parody premiered last weekend, and in true story arc fashion the team decided to film a video, which occurred at Farmers Fine Foods in Melbourne – you can see the owner make a cameo in the video.
Will & Woody's Audio Producer Danny O'Grady said; "the idea to create the video came from the need to use social media/online to further build our audience. We only broadcast twice a week so we need to engage and stay relevant to our audience through other avenues"
The Will & Woody show airs Saturday and Sunday mornings from 10a-Midday on the Today network nationally.