Whooshkaa announces partnership with US podcast maker Wondery
Australian-based podcaster Whooshkaa has teamed up with US company Wondery.
Whooshkaa will represent Wondery in the Australia-Pacific region, and the new partnership will see Australian advertising content feature on Wondery podcasts.
Wondery launched hit podcast Dirty John in October last year, which spent 31 straight days at the top of the Apply Podcasts chart.
“We have a lot of synergies with Whooshkaa,” said Wondery Founder and CEO Hernan Lopez.
“Like us, Whooshkaa is developing a strong line-up of quality podcasts and facilitating a marketplace of advertisers and creators.
“Both Wondery and Whooshkaa launched in 2016. We’re bullish about this industry. Podcasting is just getting started and there’s so much white space to grow into.”
Wondery also produces shows including Young Charlie, The Fall of Rome, Business Wars, Sword and Scale, Talking Tech, and Accused and boasts four million unique listeners each month.
“This will allow Australian listeners to hear targeted Australian content in the advertising space on Wondery podcasts, and allow Australian advertisers to reach even more local podcast listeners,” added Whooshkaa founder and CEO Robert Loewenthal.
“We are proud to add Wondery’s impressive stable of podcasts to Whooshkaa’s growing list, which includes podcasts from the Australian Radio Network, News Corp, Fairfax, the Sports Entertainment Network, the NRL and many more.”