Who’s ready to take the Radio AFL Flag?
Things are hotting up for the AFL radio rights. One player has made a big takeover play for coverage for all and another FM commercial network player has also thrown their hat in the ring to take on the dominance of Triple M.
Crocmedia who currently provide coverage services for SEN, have thrown in a bold bid to take over full national coverage of the AFL and then sub-license games out to others.
Caroline Wilson of The Age also reports that Nova Entertainment has also put its hand up to take on AFL coverage.
What does that mean for the current commercial radio players?
Right now Triple M, who have the FM rights have flagged their intention to deliver more weekend coverage. On the AM side, MRN’s network deal alone has seen 3AW being a long term AFL radio partner. The Age reports that neither party is comfortable with possibility of coverage moving to another party.
It’s hard to say if the AFL coverage advertising pie would have enough slices to serve two FM networks, but it’s safe to say, particularly for Triple M that AFL coverage is not only intrinsic to the brand but also to their bottom line.
All companies have put their submissions in and we will see the wash-up in the coming weeks. Meanwhile the ABC will still be the games national carrier as their footprint has both regional and metro markets on tap.