Three Questions: Jay Walkerden

Staff Writer

It was a big 2016 in radio, as the New Year rolls in; we are asking a bunch of you three quick questions. Up next it’s PD and GM of Nova 106.9 Brisbane, Jay Walkkerden.

The year in review, what are you most pleased with from 2016.

For me it was how well the station performed for the year. In 2016 we had the highest ever cume for a Brisbane radio station with 603,000 people. We won the year in our core 18 -39 year olds demo but also 10-39, 25-44 and 25 -54.

From a content perspective adding Susie O’Neil into breakfast three days a week and for that show to win 4 out of 8 surveys this year and on the 8 survey average win 18-39 and 25-44 and 25-54 is an outstanding result. We had some serious fun along the way with things like blowing up a car, having a bloke ride a motorbike through the office and so much more.
KTM have had a stellar year for Brisbane as has Smallzy so we are really blessed to have such a strong line-up.

I’m also really proud of Throwback Thursday which has strategically done an excellent job at driving our workday cume result which year on year showed a 10% YOY..


Biggest challenge facing your stations in the next 12-months?

Without sounding like a wanker our biggest challenge is ourselves. Making sure we keep pushing the boat out and being restless in the pursuit of the next great idea.

We are the only breakfast show next year not to have any changes in fact the station line-up is solid so I’m looking forward to seeing how things shape up after a few surveys.  


Favourite song of 2016?

So many so here is my top 5

1. Papercuts – Illy
2. Closer – chain-smokers
3. Starboy – the weekend
4. Say it – Flume
5. Oceans slip on stereo







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