The ‘R’ Word

Macquarie Media has tapped Shane Jacobson on the shoulder to cover a new podcast series.

The ‘R’ Word is a client branded podcast run hosted by Shane, to challenge the misconceptions about retirement living.

Stockland Retirement Living National Marketing Manager, Kylie Jackson, said: “Great audio story telling can create a strong and powerful connection with consumers particularly those the 65 years and over.”

“We saw a great opportunity to work with Macquarie Media to not only tell a great story but to challenge conventional thinking around Retirement Living.”

The light-hearted and entertaining on demand 5 part series aims to spark conversation with family members and prove that the ‘R’ word is just that – a word.

“We’re all getting old. Or at least older. It’s something everyone keeps talking about, but it’s a subject that’s not always comfortable to discuss. A big part of the trouble is working out how to get old. So why is it that we feel a bit funny talking about moving into Retirement Villages? That’s exactly what I wanted to find out”,said Shane Jacobson.

Episode 1 of The ‘R’ Word is available now for download via iTunes