SCA’s Mood Monitor

Staff Writer

Southern Cross Austereo Research have been spending time in 2013 conducting a lot of generic research for their clients.

They recently started an external e-newsletter to send out to clients and agencies that are interested in receiving regular sales/consumer/market research.

SCA have kindly allowed us to share this data with you.

On Tuesday we published the 6 key themes of summer. The below Mood Monitor shows that despite the current economic and financial pressures felt by many, Australians are feeling generally optimistic.

The study of over 1,000 Aussies showed we are in a better mood now than 6 months ago, with the top 3 things making us happy being family, our jobs and our health.


We'll continue to share more of these insights on Radio Today.

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