Survey Results: Over 80% of New Zealanders listen to commercial radio

Staff Writer

According to the latest 2017 GfK independent radio survey, more than 80% of all New Zealanders aged 10+ tune in to commercial radio.

NZME-owned Newstalk ZB remains the #1 breakfast station overall at 14% with Mike Hosking at the helm. With a record cumulative reach of over 510,000 listeners a week, Newstalk has the highest audience share of any station in the country.

Matt Headland, acting chief commercial officer NZME, says the results prove radio’s importance in the market and its longevity as a timeless medium.

“Strong survey for commercial radio and evidence radio is an increasingly important channel for advertisers to connect with highly engaged audiences and we’re thrilled with the continued strength of the medium.”

MediaWorks’ Breeze sits nearly 3 points behind Newstalk ZB among 10+ listeners at 7.9%, fractionally ahead of fellow MediaWorks station The Rock.

According to the results, New Zealanders aged 25-64 listen to radio the most at 85.2%, with all demographics recording at least 75% listening rates.

“This survey is the third this year, and the third that shows growth in commercial radio audiences across New Zealand,” said Jana Rangooni, CEO Radio Broadcasters Association.

“The overall consistency and stability of the data demonstrates the credibility of New Zealand’s largest media survey with almost 15,000 people surveyed. It also shows the loyalty that listeners have to the stations they use every day.”

Comment Form

Your email address will not be published.

Recent comments (2)
Post new comment
29 Sep 2017 - 1:30 am

NZ has so many stations and they’re all on FM. Australia has so many people but so few stations, half of them still on steam radio AM. We’ve been left behind by our Kiwi cousins with less commercial stations protected by western world’s most highly regulated radio industry.

29 Sep 2017 - 9:31 am

It’s so depressing to see the huge choice New Zealanders have on commercial FM as opposed to Australia. How can NZ have such a great variety and number of commercial FM stations when a city like Brisbane or Perth have only FOUR commercial FM stations! Neither have an adult music format on FM like NZ’s The Breeze for example. And there aren’t any full-time FM rock stations in any capital city in Australia since Triple M is now basically a sport/talk station on FM.
ACMA have failed dismally in providing a sufficient number of commercial FM stations in our capital cities and eventually this will lead the industry in this country to fall into decline.
New Zealand is so lucky to have so many FM stations.


See all