Survey Results: Over 80% of New Zealanders listen to commercial radio
According to the latest 2017 GfK independent radio survey, more than 80% of all New Zealanders aged 10+ tune in to commercial radio.
NZME-owned Newstalk ZB remains the #1 breakfast station overall at 14% with Mike Hosking at the helm. With a record cumulative reach of over 510,000 listeners a week, Newstalk has the highest audience share of any station in the country.
Matt Headland, acting chief commercial officer NZME, says the results prove radio’s importance in the market and its longevity as a timeless medium.
“Strong survey for commercial radio and evidence radio is an increasingly important channel for advertisers to connect with highly engaged audiences and we’re thrilled with the continued strength of the medium.”
MediaWorks’ Breeze sits nearly 3 points behind Newstalk ZB among 10+ listeners at 7.9%, fractionally ahead of fellow MediaWorks station The Rock.
According to the results, New Zealanders aged 25-64 listen to radio the most at 85.2%, with all demographics recording at least 75% listening rates.
“This survey is the third this year, and the third that shows growth in commercial radio audiences across New Zealand,” said Jana Rangooni, CEO Radio Broadcasters Association.
“The overall consistency and stability of the data demonstrates the credibility of New Zealand’s largest media survey with almost 15,000 people surveyed. It also shows the loyalty that listeners have to the stations they use every day.”