smoothfm Lounging Around

Staff Writer

smoothfm is lounging around with their new lifestyle tactic.  NOVA Entertainment has partnered with Australia’s sofa specialist Plush to commercially launch, evolving smoothfm beyond radio and positioning it as a new lifestyle brand and destination.

Nicole Bence, NOVA Entertainment’s Digital Commercial Director said, “The launch of smooth online further cements smoothfm’s unique position as one of Australia’s most credible lifestyle brands, extending the conversation across our digital channels and bringing brands into a trusted environment through relevant and meaningful content creation. Our partnership with PLUSH will see us create a six-part video content series, “The Sofa Series” with much-loved smoothfm host Cameron Daddo on the sofa with some of Australia’s biggest lifestyle influencers, providing best in market brand integration and content our audience will love and share.”

Apart from the smooth website, they have also launched The Smooth Sofa Series with Cameron Daddo, a new weekly online talk show. It allows smooth to chat away offline, not impacting their music position but allows them to extend the brand and client position futher.



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