SCA’s Exclusive Rio Olympics Deal
Southern Cross Austereo is the official FM radio broadcaster of the 2016 Olympic Games in Rio, under a new partnership with the Seven Network
The Triple M Network will capture Rio Olympic’s with a broadcast of selected events from Seven’s multiple broadcast and streaming channel coverage across the Games period. In addition, SCA will create a new bespoke DAB+ digital radio channel called ‘7 Rio Live’ which will run live audio simulcast of the events coverage from 5:30am to 1pm AEST each day.
SCA CEO Grant Blackley said, “I’m thrilled that SCA is entering into this partnership with the Seven Network. With the largest radio reach in Australia and a bespoke digital radio channel called “7 Rio Live”, all Australians regardless of where they are, will be able to get the best audio coverage of all the action in Rio.”
The deal will also allow SCA the ability to share Seven’s broadcast across 78 stations, including the Hit Network and regional LocalWorks radio stations.
Seven West Media Chief Revenue Officer Kurt Burnette said, “We are delighted to be in a partnership with Southern Cross Austereo to deliver the Olympic Games to all Australians, no matter where they are, in and out of home, across the day. This new venture is also an Australian first, with the Olympic Games Television broadcast streamed live to Radio. It underlines our commitment to innovation and partnerships that deliver for audiences and our marketing partners across all media platforms.”