Nielsen Digital Rating
The tech behind Nielsen Digital Rating has been tweaked and now sees a panel of mobile devices in play to provide unduplicated cross-device view of audience. What does that mean?
It gives a greater insight into the digital behaviour of Australians across key devices. With the revised methodology in play, it shows that SCA is ahead of its competitors in the digital space with Nielsen’s latest results revealing a total audience of 1.486M for the month of February.
SCA’s Chief Digital Enablement Officer, Vijay Solanki said: “The new measurement is designed to capture mobile usage as well as desktop, and given the majority of our digital audience are on mobile devices it’s a stronger reflection of the consumer reality; mobile first.
“It’s a fantastic result that reinforces the strength of both our digital products and our powerful content. It shows clients that we have the best reach and the power to engage consumers across key digital platforms like mobile, social & digital audio.”
SCA report that figure is the highest ever recorded by SCA and is over double the digital audience of its nearest rival.
The Hit Network and Triple M are also placed #1 and #2 radio network respectively, with Entertainment and Sport continuing to engage SCA’s audience digitally. Triple M Sydney was the biggest radio website based on Unique Digital Audience in February.
SCA’s Chief Creative Officer, Guy Dobson added: “These figures show the power of unique compelling online content. To have more than twice the audience than our counterpart’s shows our digital strategy is robust and engaging.”