RadioMATRIX growing after first month
A month ago we told you about ARN and OMD launching RadioMATRIX, a holdings system for radio bookings, which can cut campaign reconciliations from one month, to one day.
The service was designed and managed by AudioNET. It provides automated daily file transfers of ARN bookings and confirmations.
See more about the launch here.
One month on and AudioNET estimates that RadioMATRIX is now safeguarding more than 80% of ARN's agency revenue.
OMD and three new agencies are live on the system, and 13 are trialling overnight, automated file transfers from ARN. They include Aegis Group, GroupM, Mediabrands, Omnicom Media Group and Starcom as well as independent agency Kruse Media.
AudioNET CEO Dave Cox (right) says:
"As expected, media agencies are extremely keen to join RadioMATRIX because it significantly streamlines their campaign management."
"The value for the Networks – although ARN is the only one benefitting currently – is that RadioMATRIX essentially shifts the cost burden of booking discrepancies from the Network to the Agencies."
"The rapid deployment of RadioMATRIX throughout media agencies means ARN now has protection for over 80% of its agency revenue."
Cox also said three other major radio networks have expressed interest in trialling RadioMATRIX.
"All the radio networks have to do, is extract the raw data each night. RadioMATRIX does the rest. It's a very small amount of work for incredibly significant gains, as ARN will happily testify," Cox said.