Radio revenue falls (almost) everywhere

Staff Writer

Commercial Radio advertising revenue during October has fallen 3.21% compared to the same month last year for the five metropolitan markets to a total of $61.97m.

The Delloite figures show all markets fell, aside from Adelaide, with the biggest fall being in Sydney.

Figures by market…

  • Sydney fell 4.2% to $ 18.7m
  • Melbourne fell 3.2% to $ 18.8m
  • Brisbane fell 4.2% to $ 9.97m
  • Adelaide improved 0.4% to $ 6.0m
  • Perth fell 2.3% to $ 8.5m

Chief executive officer of Commercial Radio Australia, Ms Joan Warner said the results for October were an improvement on September but reflected a softer market since the middle of the year.

“Results for the past few months reflect the challenges facing all media in a tough trading environment. Some markets are more patchy than others and both first quarter and monthly figures reflect this trend".

For the four months YTD until October 2012, ad revenue in Sydney fell 2.26% to a total of $71.526 million; Melbourne fell 5.27% to a total of $68.804 million; Brisbane was down 4.9% to $35.906 million; Adelaide fell 4.57% to $21.408 million and Perth was steady at 0.01% to $30.981 million.

For all markets combined, revenue fell 3.52% to a total of $228.628 million.

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