Radio Headlines: 5 survey stories you need to know today

Staff Writer

1. SCA’s Hit Network ‘a disaster around the country’, says Nova’s Paul Jackson

Despite a win in Melbourne, Southern Cross Austero’s Hit Network is in serious trouble in other markets, Nova Entertainment’s group program director Paul Jackson has claimed. According to Jackson, Nova Entertainment proved its worth nationally in survey three, while he believes that SCA’s Fox FM could attribute their win to Hamish and Andy, who won’t be around next year. [Mumbrella]

2. Brisbane radio ratings surveys slammed as inaccurate

The debate over bringing the paper diaries used in the radio surveys into the digital world has been sparked once again, with those in Brisbane voicing their concerns to The Courier Mail. “These are survey books; it’s archaic,” one insider told Confidential.

“People come home after a long day and have to tick a survey book and remember who they were listening to at 7am, 8am, 9am, 10am and the reality is people don’t remember. Really it is whoever has the most billboards around town.” [The Courier Mail]

3. Sydney radio ratings: Em Rusciano’s breakfast show hits new low

m Rusciano’s 2DayFM breakfast show has slipped in the latest Sydney radio ratings, falling below the 3.8 share Rove and Sam had before their show was axed from the breakfast slot. Hit Network’s Head of Content Gemma Fordham defended the result, citing Em’s absence – one week of the total ten-week survey period – for the poor showing.

“The results today are not a true representation of the show being on air,” Fordham stated. “We’re absolutely committed to Em in this slot, and I suppose we’re just looking at this as a unique situation and we’re moving on.” [SMH]

4. Perth radio ratings: Nova 93.7 closing in on radio king Mix 94.5

Perth’s number one radio station Mix 94.5 could soon be toppled from its perch with Nova 93.7 hot on its heels to claim top spot, a new survey has revealed.

Perth’s third radio ratings survey for 2017 showed Nova 93.7 had the number one breakfast show and best drive show, as well as being only 2,000 listeners behind Mix 94.5 who have held Perth’s number one radio spot the past year. [WA Today]

5. Did Triple J’s Feud With Triple M Help Or Hinder Its Radio Ratings?

Whether you’re a triple j or Triple M guy, the radio stations’ recent throwdown was a LOT of fun to watch. But how did the broadcasters fair nationwide following their spat? While Ben & Liam garnered some street cred, it wasn’t enough to pull in the big numbers – beaten by The Grill Team by 0.4. []

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8 Jun 2017 - 11:54 am

Whether you’re a triple j or Triple M guy… or girl*

Long time listener, first time caller
8 Jun 2017 - 2:20 pm

Here’s a headline for you that’s worthy of examination. How, in contracting metro markets, can a breakfast show rate 21+. This is the great disruptor of Melbourne. Why can’t the FM offerings peel back 6,7,10 points. A battle that has been fought here for a decade, and still, no one can make inroads.

9 Jun 2017 - 12:41 am

WA Today reporter quoting averages – wording of the story suggests the 2000 listeners is cume – praying for the day the print media in particular is educated about how surveys are measured.


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