Radio audience tender to be revealed this week

Staff Writer

In September, CRA announced they would be calling for tenders to be submitted for the provision of radio audience measurement commencing in January 2014, following the expiry of Nielsen Media Research's contract at the end of this year.

It is now understood that CRA will announce the winner of the tender this week.

Sources have told The Australian that the CRA board selected a preferred provider last week but is yet to contact them.

The article also suggests that an electronic component would be included to supplement the paper diaries. When CRA CEO Joan Warner was asked whether there would be progress from paper diaries she said: "Watch this space."

Read more in The Australian here.

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