Ad Revenue Up Again!
The EOFY has seen ad revenue for metro markets close out the 2015/16 year at $775.464 million, up 5.88% compared to the previous year.
Ad revenue across the five capital city markets also grew by 5.79% in the month of June to $75.003 million. CRA CEO Joan Warner said “Radio remains as important as ever to business and government as an effective medium to reach consumers. We have retained high levels of listener loyalty despite increased competition, and that has been the cornerstone of our growth.”
The Deloitte figures showed Adelaide recorded the strongest growth in ad revenues over the 12 months ending June (up 9.40% to $71.349 million), followed by Melbourne (up 5.99% to $237.566 million). Sydney retained its title as the largest radio advertising market, recording growth of 5.46% to $238.392 million. Brisbane was up 4.46% to $121.482 million and Perth climbed 5.91% to $106.674 million.
For the month of June, Sydney was up 8.06% to $23.830 million, Melbourne was up 3.33% to $22.844 million and Brisbane rose by 6.59% to $11.963 million. Adelaide declined by 1.11% to $6.309 million, while Perth rose by 10.09% to $10.058 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.