PSN rebrands 1377 AM to SEN+
Pacific Star Network has announced that Melbourne’s 3MP Classic Rock Radio 1377 AM will now be known as SEN+
The company’s second station in Melbourne will now feature sports content almost exclusively from Monday August 13.
PSN managing director and Crocmedia CEO Craig Hutchison said the station will drive an additional live sports agenda to further leverage the company’s rights deals and content relationships with a variety of sporting codes.
“We have a passion for sport and feel there’s never too much of a good thing at SEN+,” he said.
“SEN+ will begin with dedicated calls of sports such as VFL football and will leverage our rights portfolio more aggressively, including becoming the dedicated home of national A-League matches in the summer.”
“All of the 1116 SEN on air favourites and their shows will also be showcased in different, and sometimes catch-up environments.”
The announcement flagged that SEN+ will broadcast almost 100 A-League matches, Leverage additional Melbourne United content and broadcast matches after the company’s recent joint major ownership stake, and creative additional cricket and racing content.
Hutchison also flagged that community and women’s sport would continue to be a focus area.
“We are open for business on live sport and look forward to many non-traditional discussions. We are keen to give sports fans greater choice than ever before,” he said.
“And for those who feel they have live sport products that suit dedicated audiences, we look forward to engaging them.”