Pandora appoints Carat to manage AU/NZ media strategy

Staff Writer

Carat will manage Pandora’s media strategy, planning and buying across Australia and New Zealand.

Following a competitive pitch from five different agencies, Sydney-based Carat was eventually chosen to the role, taking over from Bohemia who worked with Pandora since 2015.

Sally Kiernan, Pandora’s group marketing director ANZ spoke on the appointment: “A key priority for our media agency partner is to devise a strategy and planning approach that fuels our next phase of growth across Australia and New Zealand.

“Carat is a high calibre agency that demonstrated passion for our brand and business, they’re the right fit to work alongside us as we realise our growth ambitions across these two key markets,” she added.

Carat Chief Executive Officer Paul Brooks said: “There was a great synergy between our two teams from the first time we presented to Pandora, so we’re thrilled to be working with the team to continue building the brand and business and to be part of Pandora’s ambitions in this region.”

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