Nova TV to launch next month
NOVA Entertainment has today launched Nova TV. The company describe it as "a service that will allow listeners to play on demand music videos using Nova’s playlist as well as allowing users to watch on air personalities in a seamless experience".
Nova TV is a partnership with Vadio, a company that specialise in using broadcast audio playlist data and converting it into mobile and social content. This includes taking data from live radio and turning it into on demand music video content.
Emily Rayner, NOVA Entertainment Group Digital Director said:
"We are continually looking for new and exciting ways to engage with our listeners. Vadio provides a proven means of assisting us to further the relationship with our audience by leveraging the compelling content we have already created. The Vadio music environment extends the reach and engagement of the on air experience and provides a fantastic opportunity for our video advertisers to connect with dynamic content in the social, mobile and online space. Vadio’s technology allows us to create a Nova TV experience for our audiences and clients across all platforms."
Bryce Clemmer, co-founder and CEO Vadio said: "We’re very excited to partner with NOVA Entertainment on this project. The media company has proven to be a thought leader in changing the way audiences connect with audio content and our service is sure to help keep them at the leading edge.”
Nova TV will be available from May.
The company has also today launched their new corporate website – novaentertainment.com.au
Talking about the new site, Tony Thomas, NOVA Entertainment’s Group Marketing Director said: “The launch of novaentertainment.com.au showcases our transformation from a successful radio business into a broader entertainment company. The site will deliver useful information, insights and entertainment and is designed to reflect the ever-changing needs of the industry.”