Nova splash the cash

The Nova Network are rolling out the cash with a joint promotion with Masterchef on Ten called 'First Class and 50k – girls vs boys'.

The promotion ran last year, and has been reskinned with the genders competing this time, to theme it with the current Masterchef male vs female structure.

The prize on Nova is first class travel for four anywhere in the world with 50 grand spending money – one trip for each gender.

The entry mechanism is simple, any caller to any Nova show, in any city will have the opportunity to win the prize. Not a bad way to generate phone traffic, and a cost-effective way to do it by amortising the total cash giveaway across five stations.

Tony Thomas, dmg Radio’s Group Marketing Director said, “What could be better than taking your three mates on a first class trip, to anywhere in the world, and having a stack of cash to spend while you’re there?”

Meshel, Tim & Marty, Nova’s national Drive show, will announce the winners on Monday 10 June after 4pm.