News Corp’s digital strategy pays off in Paris

News Corp Australia says its digital strategy has paid off, with a surge in audience numbers during the first ten days of the Paris Games.

There was growth across its digital news sites, video, social and audio, including 160,000 downloads of the Matty & The Missile in Paris podcast so far, doubling the downloads of the Matty Johns audio feed week-on-week.

News Corp Australia Olympic Editor Mick Carroll (main photo) says “This whole-of-business approach has allowed us to produce more content, across more platforms, while reaching new audiences.”

“This is one of the most ambitious projects we have undertaken and it is clearly resonating with our audiences.”