Talent Watch
BY Vivienne Kelly September 16, 2021
Talent Watch September 2, 2021
Changes to NEWFM Breakfast lineup as Meg Alexander replaces Jade Leeder
The Novos with Jade, Matty & Krivo on Newcastle’s NEWFM is no more, with Jade Leeder making a somewhat mysterious exit from the program.
Leeder, alongside co-hosts Matty Harrison and Mark Krivo, gave no indication the show was about to undergo changes when they went on survey break at the end of July.
When the show returned in August, however, it was briefly revealed Leeder would not be back.
“We do have some rather big news to share with you this morning, and I guess this is pretty big for us,” Harrison told listeners. “Jade, who has been our colleague for three years is no longer going to be on the show with us. We just wanted to thank Jade for the last three years. We’ve really built this show together. We’ve laughed together, we’ve cried together and everything in between.”
He said Leeder would be staying on with NEWFM, but did not reveal in what capacity.
“So we wish Jade all the best, and we move forward, of course.”
Jade, Matty & Krivo are no more
In her place, is Megan Alexander, or ‘Meg’, transforming the show into The Novos with Matty, Meg & Krivo.
Alexander previously worked for rival SCA as the Mornings announcer on Hit 106.9.
Sean Brown assumed that position in June, and at the time, it was unclear what Alexander might do next.
Leeder’s next move is not yet clear, and both she, and NEWFM management have been contacted for comment.
Leeder was previously an announcer on 98.1 Power FM in Musswelbrook and 94.9 Power FM in Nowra. She then became the NSW network music director at parent company Grant Broadcasters, before making the move to NEWFM at the tail end of 2017.
She joined the Breakfast team as an announcer in 2018.
Alexander, meanwhile, was an announcer at Cessnock’s 2CHR and joined SCA in Newcastle in 2015.
In the most recent Newcastle ratings, NEWFM had a 9.4% share overall, down 1.6 points. This put it behind SCA’s stations Triple M (18.7%) and Hit 106.9 (14.9%).
In Breakfast, The Novos with Jade, Matty & Krivo fell 1.2 points to 8.0%, behind Triple M’s Tanya Wilks and Steve Graham (20.0%) and Hit’s Jess & Ducko (13.5%). The syndicated Ebony & Bryce on triple j had a 13.9% share.
Related news
Talent Watch
BY Vivienne Kelly September 15, 2021
Talent Watch
BY Vivienne Kelly September 13, 2021
Talent Watch
BY Vivienne Kelly September 13, 2021
NewFM with the hire of the year!
Did SCA learn nothing from letting Kyle and Jackie O go?!
Don’t be surprised to see SCA’s share price drop with the impending mass exodus of listeners from NXFM (and some Triple M) to New FM.
Love this. Love Megs.
Not a more deserving person in Newcastle. Onya Meg!
The best news ever! Congrats Meg!
Congratulations to The Nonas on the new appointment. I will listen when i can..but i prefer Kev on 2NUR-FM and the on this day segment
Congrats Meg. Shows sounding great.
A much better choice!
Great news, and the new sound is great! SCA’s loss is NEWFM’s gain and by the sounds of the show it was a much needed change. Cannot wait to hear where it goes.
@Orcle While this is a great move from New FM, you have lost your mind if you think this will have any type of major impact on the business or on local SCA stations.
I’ll will miss Jade .Have listened to the new team I find Meg is too loud and takes over matty and crevo early days we will see
Going to miss jade! She always brightened up my mornings.
That’s radio/media/life for you. For a person to be welcomed into a position, it often is at the expense of another.
Will those who have made comment care to comment again and share why they’re so glad to no longer hear Jade on breakfast?
No concerns in congratulating Megan, more curious as to the ‘glee’ in Jade no longer there/much needed change/better choice etc.
We’re all human and if it can happen to Jade, it can happen to those reading/commenting/replacing.
Interesting that “listeners” have found their way to an industry website.
Congratulations Meg!
I searched for this article as I wanted to know what happened to jade. She was wonderful and I’ll miss hearing her! Good luck Jade and hope to “see” you around soon.
Jade will be missed. She came across as a genuine person that always made us smile and laugh. Something commercial radio lacks is genuineness and she had loads.
Thank you, all the best.
James and Hannah
WTF Jade was the only reason I listened to the show?!?
Can someone please tell me what station she is going too?
I can’t believe this! I strongly believe that Jade was the only reason people were listening to the novos!
Well goodbye newfm, can’t wait to see what made does next. She truly is an awesome radio personality. Your loss newfm and the novos….
So sad to hear Jade is moving on. She was the greatest asset to the team. It was always a delight to hear Jade every morning.
Sorry not a positive move.
Why do you remove comments about Jade?? She was the best thing your station had.
Noo… i love Jade, she was the best part of the show.
It really is for the people who want it the most isn’t it. Day in day out with a smile. Just at a pure tone level, that voice. Congrats !
How fun is anonymously commenting on radio articles pretending to be listeners