Newcastle Survey 3 released

Staff Writer

The third and final survey for 2012 has been released in Newcastle.

Click here to see the full results.

The 2 Southern Cross Austereo stations hold onto #1 (NXFM) and #2 (KOFM). triple j makes some ground, jumps to 3rd.

Analysis is below…

NXFM went down 1.9 to 17.1%, now only 1.5 clear of sister station KOFM who went up 0.6 to 15.6%. While NXFM remains #1 Under 40 they did drop in every demo, with 3.7 down in 25-39 probably their most worrying. Steve & Kim finishing up on the station hasn't led to any growth in breakfast, going down 3.0 and narrowly retaining #1 behind KOFM. The reset button gets pushed now for NX with their new breakfast show, Heath & Normy, starting this month (see here).

NXFM mornings were down 1.7 to 14.9% (3rd from 2nd), arvos flat on 19.9 (#1), drive down 3.5 to 20.7% (#1) and nights up 2.2 and now #1 on 18.4%

The other news at KOFM was their 8.0 gain with 55-64's, going from 12.8% to 20.8%. Their workday was generally flat overall with drive up 1.1 to 12.6% and nights down 1.3 to 15.7%. Weekends were strong for KOFM, going up 1.9 to 14.9%.

triple j have gained, going up 1.1 and going to 3rd in the market, overtaking 2HD. Their main lifts came from 18-24's (up 9.5). Breakfast was the main gainer this survey, up 1.7 to 11.3% with most other shifts growing as well.

After last survey's 3 point gain for 2HD, they dropped back 0.8 to 11.6% and are now 4th. They are still a clear #1 65+ and are #1 in mornings with Lawsy on 17.2%

ABC Local Radio is up 0.6 to 10.8% and stay 5th with 10-17's their main demo increase (up 6.5). Drive was their main shift win, up 1.7 to 10.4%. Breakfast also lifted 0.8 to 12.6%.

New FM went from 8.8% to 8.0% with breakfast down into the 6's. Mornings down 0.2, afternoons down 1.1 and drive also down, 1.5. The only demo they went up in was 25-39 (up 2.7).

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