New Zealand goes with GfK

Staff Writer

New Zealand’s The Radio Broadcasters Association has chosen GfK to be their new commercial radio survey provider from 2016.

The move follows a full review by the industry, which included a couple of independent reviews of international radio research including Australia and Asian markets. It also included input from NZ agencies, clients and broadcasters alike.

“The RBA Board members of NZME, MediaWorks and various independent broadcasters have made great progress around survey methodology and investigating suitable providers,” says Norm Collison, chairman of the RBA. “We are pleased to announce today that GfK will be our new provider for 2016 with a number of improvements to the current surveys”.

2016 will bring to a close a long association with TNS, the current New Zealand provider. TNS will see out Survey 2 in August/September, which will be a combination of 80% paper diary and the addition of up to 20% with an online panel.

New Zealand will move to more continuous research with more regular reporting. More details will be released with a planned industry roadshow.

Morten Boyer, General Manager of Media for GfK said:  “We are really excited to be selected as the new provider of Radio Audience Measurement in the New Zealand market. Radio in New Zealand is dynamic, nuanced and strong, and we look forward to collaborating with the industry to future proof their measurement system using our latest data collection techniques, analysis software and strategic insights”


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