New guest speaker for National Radio Conference

With just over a month until the National Radio Conference, CRA have announced Paul Weyland as one of their guest speakers.

Weyland is an international speaker, marketing, branding and sales strategist, consultant, trainer, author and university lecturer.

He will speak to us about…

• how to cut through advertising clutter
• why price is the last thing you need to sacrifice when trying to attract new customers
• how to break-through in visibility and customer loyalty in an information-cluttered, over-scheduled and constantly changing world
• how to use marketing and branding savvy to win new business and keep customers for life
• the tools we can use immediately to increase revenues
• how to make advertising more effective and efficient

Paul Weyland has written 2 books, 'Successful Local Broadcast Sales' and his latest 'Think Like an Adman and Sell Like a Madman'

See more about him here