Mothers Day Digital Radio campaign

Commercial Radio Australia has launched a campaign targeting Mothers Day sales of Digital Radios. The campaign is specifically focused on Myer and Dick Smith.

CRA chief executive officer, Joan Warner said; “Dick Smith and Myer are being acknowledged specifically in the Mother’s Day ad campaign in recognition of extra levels of support and promotional activity of the digital radio category during this Mother’s Day retail cycle.”

The radio campaign begins this week, and runs for three weeks, on 42 stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.

You can hear the campaign here.