KIIS use digital screens for outdoor campaign
AdNews have today revealed details of the new Sydney Train billboard campaign being run by KIIS 106.5.
Adshel have developed a digital advertising network across the train system with 186 digital screens across 14 stations in the CBD and inner suburbs.
Anthony Xydis, ARN's national marketing director, says:
"ARN has invested heavily in creative development for the first of our campaigns to fully utilise the digital capabilities of the new network, using full motion video, social media feeds and animated creative, offering consumers a more engaging, interactive and entertaining advertising experience. This will include updates on key celebrities due to appear on the Kyle & Jackie O Show and a regular feed of the O News."
Rob Atkinson, Adshel CEO, said: "Technology is changing outdoor in the same way it has changed all advertising, opening up new possibilities in two-way communication and engagement.
"This technology has transformed one of the world's oldest and most successful advertising mediums into one of today's most exciting marketing vehicles."
KIIS 1065 have also taken over Sydney's Town Hall station (see below).
Read more in AdNews.