Keeping Ad Agencies onside with RadioMATRIX
With major metro networks using commercial traffic scheduling systems from RCS with Aquira or Wide Orbit Traffic from the USA – AudioNET’s RadioMATRIX is Australia’s first automated radio holdings software that is compatible with both system.
Australia’s RadioMATRIX makes sure media agencies are up to date with every change, in every campaign, every day and Tuesday it shunted over files from ARN’s new Wide Orbit traffic software into media agencies’ booking and billing systems.
AudioNET CEO Dave Cox says the change over to RadioMATRIX for ARN went smoothly: “To move from one software system to another can be fraught with difficulties. And automated booking confirmations for radio is still relatively new, so we were quite cautious. But everything on Tuesday happened just like the previous day.”
CRA is aiming to announce an industry-wide holdings system at this year’s National Radio Conference in Melbourne.