Internet radio grows with under 35’s in US

Staff Writer

According to data released in the US by NPD Group, free subscription-based internet radio services are becoming more popular with those under 35.

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In the 4th quarter of 2012, 23% of the average weekly music listening by 13-35's was done on Internet radio services. This is an increase of 17% year on year.

6 out of 10 teens and young adults also said they are now more likely to turn on streaming music services.

24% of music listening in the quarter was on AM/FM, this is down 2% since last year. The popularity of traditional radio is still strong with 36+, showing AM/FM on 41% and internet radio on 13%.

"Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for teens and young adults, at the expense of traditional music listening methods," said Russ Crupnick, senior VP of industry analysis at NPD.

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